Everyone Loves Cats
This April Fools prank launched with official endorsements from the brand's main Twitter account and the Chancellor himself. Suffice it to say we pissed a bunch of people off when they found out when the new Feline Recruitment Studies major wasn't real. Sorry friends.
Aside from a few crushed college students, the campaign gained some traction and landed a spot on Adweek's Best list.
See the video below.
